Federica Pellegrini is an Italian sports icon. For the launch of Fit.Fe (co-created with Alma K), the challenge was to give shape to the soul of a brand with no prior history. We worked directly with Federica to channel her energy through a unique communication style, crystallizing her vision into tangible video content.
Fit.Fe By Fede x AlmaK
Active Lifestyle. Active Skincare.
Industry
TV Commercial, Motion Design
The client considered the Hero Video’s production quality so high that it graduated from a social-first asset to a national TV commercial on Mediaset. Simultaneously, we managed the social media launch, producing a library of organic content and vertical ads that optimized the budget while maximizing reach.
