For the opening of the Jago Museum in Naples, the challenge was twofold: capturing the physical awe of the sculpture within a digital experience and establishing an identity distinct from the artist’s personal profile. We manage the entire social ecosystem, curating a tone of voice that preserves the sacred "aura" of the artworks while speaking the language of a digital-native audience.
Jago Museum
The first Jago Museum
Industry
Social Media Strategy, Influencer Marketing, Content Production
To bridge the gap between classical art and new demographics, we launched a dedicated Content Series: ‘Voices’. We invited a diverse collective of digital creators to inhabit the space and interpret the collection through their personal creative lenses. This strategy redefined the museum as a cross-cultural hub, fostering organic reach and inviting a fresh, heterogeneous public to engage with art in an unmediated way.
